Blackout Tuesday

We shut down the Valhalla store on June 2nd for the day (the store is up and running again). We did this because we stand in solidarity and grief with the Black community against the state sanctioned violence and anti-Black racism in America.

Jamila Thomas and Brianna Agyemang have led an initiative called #TheShowMustBePaused. They have asked the music community to stop business as usual, and take the day for deep reflection on the impacts of racism and the actions we can take to support the Black community.

In their own words:

The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable.

As a company that makes 100% of its sales to members of the music community, we put business on pause for a day to do this other kind of work:

We’re committed to equity, safety and peace for everybody, and we are going to keep learning how to be part of that world in a real way.

Comments (10)

  • Steve Russell

    Greetings from Australia. I came here to buy the Plate and Delay but I can wait! Nice gesture by you.

  • SubZoey

    I came here to purchase my first product (Valhalla Room). I’ve never felt so happy not being able to buy something! Thank you and I will be back!

  • Joan Manuel Silva

    Aguante la resistencia! Saludos desde Argentina! Basta de racismo!

  • nobody

    Integrity – you has it

  • harvey


  • peter

    Thank you for everything you do! Treated myself to a shimmer on your first day back, glad to support such a great business.

  • Julian Boyd

    It is great to see compassionate people with hearts and minds, thank you Valhalla.

  • Mark

    I came here to buy Valhalla Shimmer. I was not sure. Then I read – now I am.

  • Dave Armstrong

    great show of support guys!

  • Bridoom



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