We shut down the Valhalla store on June 2nd for the day (the store is up and running again). We did this because we stand in solidarity and grief with the Black community against the state sanctioned violence and anti-Black racism in America.
Jamila Thomas and Brianna Agyemang have led an initiative called #TheShowMustBePaused. They have asked the music community to stop business as usual, and take the day for deep reflection on the impacts of racism and the actions we can take to support the Black community.
In their own words:
The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable.
As a company that makes 100% of its sales to members of the music community, we put business on pause for a day to do this other kind of work:
- Ask everyone in our family to read this essay on slavery and the origins of the American police state and talk about it.
- Watch On the Record, a documentary about racism and sexism in the music industry.
- Be uncomfortable and take action:
- Use this tool to support Black-owned businesses in our neighborhood.
- Set up monthly donations to Black-led organizations fighting for equality. Here are a few organizations we donate to:
- Commit to donating a day of earnings and/or time to racial justice every month from now on, including working our way through this reading list.
We’re committed to equity, safety and peace for everybody, and we are going to keep learning how to be part of that world in a real way.